Some resources for writers

So I have been for a while not just in my writing cave, avoiding all human contacts, except my workmates. Yet, I wasn't only writing, I was trying to find some good and viable way to use advertisements, and if you are a writer looking for some cool resources, just follow me here.
The first thing I have noticed is that Amazon ads have been changing, and there is not just the general .com site where to advertise. When you go to the AMS page, you will find that you can choose the marketplace, and depending on where you live, you are given a couple of more choices to choose from. This is, from my point of view, good news, because it offers the chance to target better your audience depending on where they live.
Once again, this means that you need to do demographic research when you think about the keywords to target your audience. The other good news is that as the general amazon.com seems not to give good results with titles, which have less than 10 reviews, this might not be true for other marketplaces.
Meaning that if amazon.com is restricted because you don't have so many reviews, you might want to check other marketplaces.
Many of us found it struggling when it comes to the keywords, and "publisher rocket" (https://publisherrocket.com/) is indeed the best tool you want to have if you mean seriously to start the road of AMS ads.
The point is that you would like maybe first try it, and unfortunately, nowadays there aren't trial versions anymore. You get instead a 30-day money-back guaranteed. But what if during those thirty days something happens and you cannot even get to try it? Well, you keep the software, and if you are not satisfied, there is nothing much you can do.
One alternative is offered for free by Sonar. (http://sonar-tool.com/us/)
Sonar is a free tool to search for keywords on different marketplaces. It doesn't have all the features of publisher rocket, but it is a way to start and get your hands on the ads with a free tool to understand how keywords are working and how they can be useful for the marketing of your book. The key is trying with as many ads as possible, starting with a low daily limit of 5 $.
I have had 25 ads (and I still have them because I am still on the trial phase) with the daily limit of 5$.
The average monthly expense for the whole was barely reaching the 15$, but it gave interesting results.
No, I haven't become famous yet LOL
Mainly I am starting to see which might be the right keywords to be used, so to be ready to purchase the publisher rocket tool.
Another important thing is how to get your book to the right category. If you nail the right one, you can easily be an Amazon top seller for a long period, not restricted to a time of big sales. This is because customers are looking more into detail the categories they are interested in, and being in the right one makes you more visible, discoverable, hence purchased. Being in the right category means also having fewer competitors.
To understand better the categories and their importance, I suggest you read this article:
https://www.kindleranker.com/articles/kindle-categories-in-historical-fiction/
and use https://www.kindleranker.com/ at your advantage.
Kindle ranker gives you the chance to make two searches for free per day. Although you can use the 0.99$ option to have a 15-category search for 24 hours. Or, if you have a large volume of products, you can take advantage of the subscriptions offered. At the moment I am OK with the two free searches a day. I don't have so many products yet.
Anyway, whatever you do, it is important to follow the ads constantly, not perhaps daily, but twice a week to see what you need to change and try something new.
One thing I personally do not recommend is letting someone else taking care of managing your ads. Although this might sound like a great idea, you need to be the one who checks the ads and calibrate them. You are the one who knows the book better. So if you really want some help, better to follow some courses, but have full control over your actions/books.
I am also looking for producing audiobooks for my novels, and if you don't have access to ACX, like me, I might have found a solution for that too. Follow me also on the next week's blog to find out more.
Meanwhile, I hope this information was useful for you.
Have a great weekend!