Saturday, July 6, 2019

Authors and Marketing... do or die (or?)

I have to be honest, I haven't had the time to make any sort of marketing during this... ok since a few months.
The problem starts with a vicious circle, follow me:

Question: what is a writer?
A writer is a person who can bring to life stories that are only in her mind. The creative power is his/her best ally, and sometimes he/she is blessed with an overflow of ideas that need to be bled literally on the paper (or on the screen, if you prefer).
Therefore the writer writes, and if he/she wants to survive, she also needs to produce something new with a certain frequency (I can't do more than three novels a year).

Now the problem I find myself stuck in is the time factor. In my everyday life my day starts at six am with a merciless alarm clock, within 30 minutes (on summer when I use my bicycle), or 50 minutes (on winter when I walk) I am at work in my office.
My day has not a steady routine, and things can go from the normal 7,5 hours a day to the part take-the-first-plane-and-reach-the-working-site. In that case, it means that all hell broke loose and I will have to stay away from home between one day or a week.

Let's say that my day is blessed and I get out at 15:00, maximum 16:00 I am home.
Take care of the evil bunny and the regular chores, write some more of the next novel and research for it, and we are at 18:30 when together with my husband I enjoy my dinner and evening until 21:00.

At that point, I write some more, plan the next cover and blurb, check what's going on on the social, prepare some new banner ideas posts for the following day, and it is already 22:30... time to go to sleep, if I want to wake up the morning after and be effective at work.

The only time I have to learn something about marketing is during the weekends when also my brain needs some recharging, and I am, threrefore, less effective.
My question is that you don’t learn to be a marketer in a couple of days or neither in a couple of years unless you are going to learn it full time. Full time is a luxury I don’t have, and if I have to start really to learn marketing, using the few minutes a day, it will take me other 20 years.

Do I have 20 years in my life to dedicate and learn marketing? Yes.
Is it worth it? Probably not because marketing is something that evolves with the time.

20 years of learning the basics and I will find myself with outdated knowledge I have no use for.
Moreover, I would like to sell something before 20 years.

So should find a marketer who has experience with new authors who are starting their journey, so they do not have an established readership. I need someone to take me from where I am to a steady and constant organic sale.

I believe that few of us, indie authors, are able to manage to learn marketing strategies and succeed to gain readers and sell a discreet amount of books. We are not all the same, and particularly I am the worst marketer in this world. It is just not my cup of tea, I can write, and that’s what I do, but at a certain point, I would also love to reach a wider audience.

The dilemma of an indie writer goes on….


  1. You are so right about the dilemmas published authors face. Writing is such a small part of the venture.

  2. I, too, struggle to balance marketing my already published work with time for producing new work while holding down a day job. To the extent that my work life is predictable, I plan out my writing life time to do a bit of each type of work in turn: marketing work one day, new writing the next, and so on. It's so frustrating! But if you don't do ANY marketing work, the likelihood of readers discovering your work is quite low.

    @mirymom1 from
    Balancing Act

  3. Exactly, and despite paying for several "experienced" marketers, I find very few sales. More good money being thrown after bad/


The long road of writing a book.

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